Mastering Influence and Persuasion

Zoe Change

Author

Better Influence and Assistant Professor of Marketing, Yale School of Management

The Emerging Cannabis Consumer Marketplace

Emily Paxhia

Founding Partner & Director of Relations

Poseidon Asset Management

Earn a Seat at the Table by Creating Organizational Focus & Common Understanding

Michelle Thevil

Director, Consumer Insights

Clif Bar & Company

Gray Matter - A Deep Dive into the Mind of the Multicultural Consumer

Thomas Grayman

Vice President, Brand & Consumer Research

Spike TV (Viacom Media Networks)

Olive Garden Brand Renaissance

Loucenda Teter / Nina Guest

Director, Consumer Insights & Guest Relations / Associate Manager

Olive Garden

Create Value. Become Valuable. Command the Boardroom.

Zain Raj

President & CEO

Shapiro & Raj

RUFing it out with Customer Feedback- Knowing the "Why"

Sean Cramer

Head of Voice of the Customer

Atlassian

Gaming into Reality

Tiffany Sanders

Digital Insights

CBS Interactive

How Groupon Reaches Targets High Value Customers

Eric Rasmussen

Vice President

Consumer Insights, Groupon

Text Mining Voice of Customer Data with a Taxonomy

Jonathan Frey

Data Scientis

30 years of experience at Taco Bell, Corporation, MARS and Kraft

Directing the Story (with help from Aladdin, Fantasia, Pocahontas & Piglet)

Francis Glebas

Director, Storyboard and Visual Development Artist

Disney

Our Own Worst Enemy – Breaking Down the Mindsets that Compromise Execution

Jennifer Draklellis / Marla Hetzel

Director of Innovation / Director of Innovation

United Healthcare and Marla Hetzel / AARP

Your Voice — the Power to Slay the Two Dragons of Storytelling

Kelsy Saulsbury

Consumer Insights & Analytics

The Schwan Food Company

Competing Against Luck- Using "Jobs to be Done" to Drive Customer Choice and Loyalty

David S. Duncan

Co-Author

Competing Against Luck: The Story of Innovation and Customer Choice

What’s in Store - The Future of Retail

Michelle Gansle

Director, Shopper Insights & Analytics

Wrigley

Research like a Rebel to Lead Big Change

Neil Wieloch

Director, Marketing Strategy & Insights

1-800 CONTACTS

Building Super Personas – Developing Holistic Views of Customer Types to Drive Brand Loyalty and Satisfaction

Peter Simpson

Principal

Segmedica

Online Insight Communities – The Good, The Bad, and the Ugly

Sharon Brant

Head of Market Insights

Vantiv

Creating an Insight Sharing Platform that Actually Works

Ryan Helzerman

Associate Director, Global Strategic Insights

Johnson & Johnson

The Next Generation Research Function- Six Skills to Make Your Team Future Proof

Kassandra Barns

Director of Customer Intelligence

CareerBuilder

The Orbitz & the University of Wisconsin - Madison’s A.C. Nielsen Center for Marketing Research Partnership

Stacey Symonds / Kristin Branch

Sr. Director, Customer Experience & Insights / Director

Orbitz/Expedia Inc. / University of Wisconsin

Working with Millennials in an Agile World Post-VUCA

Nahal Yousefian

Director of Culture & Engagement

Tesco

The Dimensionalization of Las Vegas Brand Values- Relevant Elasticity in the Face of Changing Consumer and Societal Values

Kevin Bagget / Mike Dabadie / Todd Gillins

Las Vegas Convention and Visitors Authority / Heart + Mind Strategies / R&R Partners

Generating End-User Buy-In-The Journey to Becoming a Trusted Partner in the Business

Susanne Branham

Global Customer Insights

Shell Lubricants

How to Build the Best Ad Research Team on the Planet

Kajoli Tankha

Director, Advertising Research

Microsoft

Google’s New Survey Product

Dylan Lorimer

Senior Product Manager

Google

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