TV Connect 2015 Show Daily > News NeuLion to show- case 4K portfolio Digital TV technology provider NeuLion is due to showcase its HEVC and 4K/Ultra HD-ready product portfolio at TV Connect.  NeuLion will demonstrate how its next-generation NeuLion Digital Platform will allow European content rightsholders to securely stream live and on-demand video content of up to 4K resolution with HEVC and MPEG-DASH to devices including smartphones, tablets, smart TVs and games consoles. “We believe that sports and live entertainment will be a key driver for consumer adoption of 4K digital content. As operators continue to embrace TV Everywhere on multiple screens, NeuLion will provide sports and entertainment content rights holders with live and on-demand video delivery up to 4K on any consumer device,” said NeuLion co-founder and executive vice-president Chris Wagner. “In 2014 alone, NeuLion streamed more than 50,000 live events, reinforcing our view that access to live sports and entertainment on-the-go is a must for fans today.” NeuLion’s partners include sports leagues and content providers such as the NBA, NFL, NHL, the World Surf League, Sky and Univision. The firm’s end-to-end technology platform enables digital content management, distribution and monetisation for content owners around the world. Earlier this year, NeuLion bought video technology specialist DivX in a US$62.5 million (€52.1 million) deal that it said will place it at the forefront of the 4K OTT video market and give it broader global reach. Digital TV Europe April 30 2015 Technologists discuss first and second-screen TV advancements Executives from set-top maker ABOX42, security specialist Verimatrix and online technology specialist Zattoo joined together yesterday to discuss the challenges facing operators as they move to the latest-generation of TV solutions. Speaking at the OTT/ IPTV industry breakfast briefing at the Crowne Plaza hotel in London’s Docklands yesterday, Matthias Greve, CEO of ABOX42, which specialises in IPTV, over-the-top TV and hybrid smart set-top boxes, said that the shift towards new smart set- top boxes is similar to the transition from “Nokia feature phones to, let’s say, an iPhone.” “It’s more and more application- oriented, service oriented with open standards or HTML5 user interfaces, streaming protocols like HLS,” said Greve. He added that it is “very important” that the new generation of set-top boxes has to be upgraded over time “because the operators don’t know what they want to do next year. So for the first time in a set-top box deployment, the upgrading is a very important issue.” Discussing the shortening timespan it now takes for operators and vendors to update services, Greve said: “This is, I think, the major change in the industry. Since we are coming more or less from the internet background, this change is natural in our company. Today, within six months, the customer needs upgrade changes. I think this is the most important challenge for traditional people in the ecosystems if they’re not prepared for the change management, because the change management is actually the core of the project – what you call our lifecycle management.” Greve: shift to smart set-tops akin to shift from feature phones to smartphones. Steve Christian, senior vice- president of marketing at Verimatrix, said that, from a security standpoint, it is important to be able to support a range of different solutions, architecture problems, combinations of linear, multicast and unicast solutions and different broadcast and streaming technologies. “That really underscores the need for flexibility,” said Christian. “Security is just part of this rapid evolution. We need to be very responsive. We need to roll with the punches.” Discussing the issue of browser plug-ins, Christian said that Verimatrix provides security that enables the uniform, and not siloed, delivery of content to different platforms and devices, which operators want. Christian: it is important to be able to support different combinations of linear, multicast and unicast. “We have 810-plus customers that have reached 70 million set-top boxes around the world, so there’s a pretty good footprint now for what 10 years ago was a nascent company and a new idea of software-based security,” said Christian. “Today I think software-based security, or cardless security as some people call it, is the gold standard. It enables this kind of flexibility, it enables this ability to move with the different kind of network configurations that we are needing to deal with. And, importantly, it allows you to be responsive in the face of changing threat environments.” Christian said that with a footprint of more than 110 countries, Verimatrix has a global perspective. “You see different challenges in different countries, but increasingly the world of video is global. That’s exemplified by what we’re trying to do,” said Christian. Gernot Jaeger, chief officer, B2B TV solutions at Zattoo – an online TV technology and direct-to-consumer service provider – said that there is a lot of activity at the moment, with cable operators looking to move their product “to the next level”. “Doing live TV via DVB-C isn’t enough anymore – the bar is way higher,” said Jaeger, claiming that cable operators have to enhance their offerings with non-live and multiscreen elements. Jaeger said that Zattoo can work with smaller operators to provide hosted and managed end-to-end IPTV solutions. “What we offer is really a solution that brings the slightly smaller operators onto an eye-level with [Liberty’s] Horizon [platform],” claimed Jaeger. “Liberty Global, Deutsche Telekom – the big guys – set the bar high. They have interesting products in the market and that puts a lot of pressure on smaller and medium-sized operators to have something that is comparable, but they will not be able to spend half a billion on development. That’s where we come in.” Virgin Media to expand addressable advertising offering Liberty Global-owned UK cable operator Virgin Media will build on its recent launch of dynamic ad insertion on its video-on-demand platform with a wider addressable advertising offering within the next year, according to Lynette Turnbull, head of digital entertainment product management. Taking part in a joint presentation at TV Connect with Nick Troiano, CEO of advertising technology partner BlackArrow, Turnbull said that the initial launch had laid the ground for more third-party data to be integrated into 4 the advertising offering in the next 12 months, with the launch of further addressable advertising service options due for later this year. Turnbull told TV Connect attendees that digital advertising is growing faster than TV advertising thanks to the ability to measure the effectiveness of campaign performance and the rise of big data, which has enabled much greater targeting capability. She said that broadcasters needed to embrace big screen video-on-demand, expanding their offering and investing in an effective and deliverable monetisation strategy. “We need an effective audience measurement standard,” she said, adding that, from a platform perspective, Virgin Media will pay a role in supporting this. She said Virgin Media had usage data and customer data along with multiplatform reach, allowing it to bring additional benefits to advertisers. She said this was not limited to addressable advertising on VoD but could be developed for linear dynamic ad insertion as well. Turnbull said advertisers would buy spots against segmented audiences, as this enabled them to provide more relevant information to customers. Addressable advertising stands to benefit all players in the chain, including platforms, advertisers, broadcasters and viewers, she said. Virgin Media’s partnership with BlackArrow has enabled it to bring in additional features, such as ad pacing, frequency capping and real-time reporting, to its advertising offer, said Turnbull. Visit us at www.digitaltveurope.net