Technology > in focus
Digital TV Europe
April/May 2015
In Brief
V-Nova promises ‘video at audio bit-rates’
Al Jazeera and Skyline
Video technology start-up
V-Nova, which has been operat-
ing in stealth mode for the last
five years, has unveiled a new
compression technology that it
claims will revolutionise video
distribution by permitting the
delivery of UHD quality at current
HD bitrates, HD at SD bitrates, and
SD video at audio bitrates.
V-Nova says its Perseus tech-
nology can provide compression
in the order of a factor of two or
three over existing MPEG tech-
nologies, including HEVC, H.264
and – for contribution applications
– JPEG2000. The technology has
been developed and tested over
the past five years within an Open
Innovation consortium of over 20
companies and organisations, in-
cluding Broadcom, the European
Broadcasting Union, Hitachi Data
Systems (HDS), Intel and Sky.
“This is a new way to compress
video. The benefits are clear, it
shifts the entire bitrate-quality
curve…and it means we can offer
UHD quality at HD bitrates,” said
Eric Achtmann, executive chair-
man of the London-based outfit.
Achtmann said the technology
would enable the deployment of
mass-market video services in
emerging markets by enabling
the distribution of video over 4G,
Qatar-based broadcaster Al
Jazeera has partnered with
Skyline Communications in
a network management deal
that will see it use Skyline’s
DataMiner platform. Al Jazeera
will use DataMiner as the
network management and
OSS platform for its new global
media cloud network, allowing
it to transport media and data
across more than 80 offices
worldwide. FTTH and DOCSIS gains
The global broadband consumer
premises market was worth
US$10.5 billion (€9.9 billion)
last year, up 9% on the 2013
figure, according to Infonetics
Research. According to IHS-
owned Infonetics Research’s
PON, FTTH, Cable, DSL and
Wireless Broadband CPE report,
the figures were boosted by
growth in the FTTH segment,
up 18%, with DOCSIS 3.0
equipment sales growing by
3%. The group said that growth
had been seen from GPON
and DOCSIS 3.0 sales in North
America, GPON sales in China,
Europe and Latin America,
and VDSL sales in Europe.
There was some sign of growth
tailing off towards the end of
the year, with fourth-quarter
revenue from broadband CPE
coming in at US$2.7 billion, flat
quarter-on-quarter. Infonetics
Research predicts that DSL will
take a smaller share of sales
as telcos migrate to FTTH or,
in some cases, forego fixed
infrastructure altogether in
favour of LTE. Top broadband
CPE vendors in terms of market
share were Huawei with 17%,
ZTE and Arris with 11% each,
Alcatel-Lucent with 7% and
Technicolor with 7%.
34 Achtmann (left) and Meardi
outlined Perseus’s benefits at a
launch event in March.
3G or even 2G networks, with
standard definition video distrib-
uted at sub-audio bitrates. “For
the one third of the world that
still has insufficient bandwidth for
video…[this] means that if you can
receive a call you have the ability
to receive video,” he said.
V-Nova claims to use standard
off-the-shelf hardware and says
its technology can be overlaid
on MPEG, meaning that existing
video distribution players can use
it to provide services.
Guido Meardi, CEO and founder
of V-Nova said that V-Nova had
stepped outside the framework
of MPEG compression to use hier-
archical compression techniques
and “massive parallelism”.
V-Nova has high-profile backers
and the company has been
working with Sky Italia on using its
technology, initially for contribu-
tion applications. Sky Italia’s head
of engineeing and innovation Mas-
simo Bertolotti was on hand at the
V-Nova launch event to provide
details of what the company has
been working on. “Contribution
was the perfect ecosystem where
a new technology can be tested,”
he said. Sky previously used
JPEG2000 for contribution but is
switching to Perseus, with a target
date of June for the transition.
V-Nova demonstrated con-
tribution output at 300Mbps at
the event, compared with 1Gbps
for JPEG2000, based on a live
uncompressed 12Gbps feed. It
also showed the same live feed
in UHD at 8Mbps compared with
a 21-27Mbps HEVC feed. Another
demo showed UHD recorded
content at 8Mbps, compared with
a HEVC feed at 21Mbps.
V-Nova believes that the step-
change in compression it offers
will be compelling to broadcasters
and video service providers.
“We have seen lots of incre-
mental changes in codecs,” said
Achtmann. “The fundamentals
have not really changed. Where
the incremental benefits are
10-20%, the business case [for
change] is hard to justify. When
you show a five times improve-
ment, this is no longer incremen-
tal change but a paradigm shift.”
Akamai buys cloud TV specialist Octoshape
Akamai has bought cloud OTT
and IPTV service provider
Octoshape, in a move that gives
Akamai access to streaming video
optimisation technology.
Octoshape’s services are
designed to optimise the quality
of video streams for over-the-
top (OTT) content and to enable
internet protocol television (IPTV)
solutions. “With the addition of Octos-
hape, Akamai intends to provide
customers with the most com-
prehensive suite of video delivery
and optimisation technologies,”
said Akamai CEO Tom Leighton.
“We believe this acquisition will
bolster our strategy to further the
deployment of Akamai software
into devices, carrier networks,
enterprises, and homes, and to
fulfil the promise of an internet
that is fast, reliable and secure on
any device, anywhere. As more
video gets consumed over the
internet, and on devices that can
display higher-quality resolution,
it is important for us to develop
new ways to acquire, transform
and distribute the highest-quality
media for broadcast-size audienc-
es. We are working to continue to
extend our platform to accommo-
date video throughput increases
that come from the adoption of
4K, and to support a potential
100-1000X increase in network
traffic in the future.”
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